What America's Razor-Thin Election Means for Fashion

How the 'Nap Dress' Went Viral View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, As I write this, well over 100 million votes have been tallied, and America feels no closer to knowing whether President Donald Trump is headed for a second term, or former Vice President Joe Biden has managed to pull off a narrow victory. That clarity will hopefully come soon, but in the meantime, Lauren Sherman and our team of correspondents break down what is in store for the fashion industry in any scenario.  And if you're looking for counter-programming, Tamison O'Connor looks at how the "nap" dress became a pandemic blockbuster.  Plus, BoF's team will be joined by Sharifa Murdock, co-owner of Liberty Fashion and Lifestyle Fairs, and Stephen Lamar, chief executive of the American Apparel and Footwear Association, to break down what's happened so far and what happens next at 15:00 GMT / 10:00 EST on #BoFLIVE. Brian Baskin, News & Features Editor TODAY'S MUST READ News & Analysis With the US Election Still Undecided, What Happens to the Fashion Industry? BY Lauren Sherman Industry analysts and advisors predict what's in store, both in the short and long term, no matter who wins. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Intelligence How the 'Nap Dress' Went Viral BY Tamison O'Connor Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand's business by the end of the year. What's the secret to its success? Try BoF Professional for 30 days for $1/£1 JOIN Podcasts The BoF Podcast: Gareth Pugh on Returning to Fashion in Extraordinary Times BY BoF Team The British designer tells Tim Blanks about his latest creative endeavour, a documentary about creating his first collection in two years. Sponsored feature Alhambra Berlin's Concept for Retail in a Post-Covid Era BY BoF Studio The co-retailing space will offer off-the-shelf amplification packages to its temporary tenants, including built-in social media strategies, event activation, product staging, as well as customer engagement technology and visitor analysis. IN OTHER NEWS French Investor Eurazeo Sells Farfetch Stake Hugo Boss Returns To Profit Even as Sales Slow AB Foods Earnings Fall 40% on Primark's Profit Hit Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom