Friday, November 20, 2020

Another bite at the apple 🍏

Today: consider our annoyance your opportunity!
Sent to over 20,000 digital marketers and entrepreneurs using ActiveCampaign.
Today: consider our annoyance your opportunity!
GREETINGS from the Managing Editor
Happy Friday morning, everybody! Kevin here. 🤓

Russ is currently drinking (his second) Red Bull and getting all hopped up for today's workshop on writing persuasive, compelling copy that sells. Not gonna lie, I'm getting pretty jazzed myself. 🎷

But you know what's less exciting than today's workshop and, in fact, profoundly annoying? 404 errors. Yeahhhh.

If you've clicked on any of the workshop promos and encountered an error, sorry about that. Instapage (the platform we used for the landing page) is acting wonky this week and we still don't know why. To be perfectly honest, the same thing might happen if you click today.

It should work as intended if you hit Refresh or click again. 🙂

Still, this was enough of an issue that we're extending the discount window for today's workshop. The price will remain $95 ($200 off!) through the end of the day today.

Just remember: we will be 🔴 RECORDING this workshop, so you don't need to scramble and clear your schedule!
Join us later, join us not at all… either way, your $95 gets you lifetime access to the full recording and workshop materials (including resources like the Copywriter's Strength Detector Checklist and theCLIKK's Headline Swipe File).

Hope to see you later this morning! For today's (lightweight) mail, we'll share nine of our favorite headline formulas from the Headline Swipe File...
HEADLINE FORMULAS
the Time-Saver
How to [Do Something] in [Short Time]
(or Less)
☞ How to Plan a Week's Social Posts in 30 Minutes or Less

the Convergent Benefits
How to [Desired Outcome A] and [Desired Outcome B]
How to Win Friends and Influence People (Dale Carnegie)

the Life Hacker
[#] (Intensifier) [Tips] for [Achieving Desired Outcome]
☞ 12 Mind-Blowing Life Hacks for Easy, Delicious Meal Prep

the Need-to-Know
[#] (Modifier) [Things] [Target Audience] Needs to Know
☞ 5 Weird Things First-Time Parents Need to Know  

the Wide Net
[Weirdly High #] [Useful Items] for [Audience Topic]
☞ 68 Time-Saving Tools for Digital Marketers

the Moment of Clarity
Let's admit that [Audience Topic] is a problem
Let's admit it: keyword stuffing is (still) a problem

the Golden Key
You Can't [Important Action] Unless [Important Condition]
☞ You can't sell unless you know the true service


the Ultimate Guide

The Ultimate Guide to [Specific Audience Action]
☞ The Ultimate Guide to Cookie-Free Advertising

the Crash Course
Everything You Need to Know About [Audience Topic]
Everything You Need to Know About Google's Antitrust Suit
We're more than just a newsletter.
Feast your 👀 on our digital marketing workshops!

  • Lead Generation Mastery: Predictably build an email list of qualified prospects for B2B or B2C sales [Registration Fee: $295]

  • Email Newsletter Mastery: How to Plan, Launch, and Virally Grow an Email Newsletter that Nurtures Leads and Drives Sales [Registration Fee: $295]

  • How to Build an SEO Magnet: A 12-Step process for creating content that attracts free traffic, leads, and conversions. [Registration Fee: $295]
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