Thursday, October 3, 2024

The Top 10 Shows of the Season

Should Fashion Brands Still Make Employees Move for a Job?; Alberto Caliri Is Missoni's New Creative Director
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WHAT YOU NEED TO KNOW TODAY: FRIDAY, OCTOBER 4, 2024

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By Robert Williams and Tim Blanks

PARTNER CONTENT
At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500

This year, BoF is partnering with Shop with Google to celebrate independent designers and entrepreneurs, and to explore how technology can support them.

Commencing at the BoF 500 last weekend and culminating at BoF VOICES in November, the partnership will share best practices and lessons for success from The Attico founders Gilda Ambrosio and Giorgia Tordini, who will launch an exclusive leather accessory through Shop with Google.

At the BoF 500 event, BoF spoke with Stephanie Horton, Google's senior director of global commerce marketing, to discover the company's insight on consumer behaviour through the platform. "In particular, we see visual search and personalisation really changing how people shop," she told BoF. "For example, with the snap of a photo, shoppers can [find] a range of designers and brands across the world, putting the latest fashion trends at their fingertips."

Discover her insights on the future of fashion and technology, and more details about the upcoming collaboration, on BoF today.

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