The AI Fix for a Big E-Commerce Flaw

Met Gala Theme Announced; System Magazine Co-Founders Exit; Sample Sales Evolve

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 10, 2024 Brands are using AI to improve the often woefully inadequate search function on their e-commerce sites. Sample sales have become more than a dumping ground for unsold inventory. The Met's Costume Institute's spring exhibition will focus on Black menswear and style, with Pharrell Williams, Lewis Hamilton, A$AP Rocky and Colman Domingo co-chairing the Met Gala. Co-founders Elizabeth von Guttman, Thomas Lenthal and Jonathan Wingfield are exiting System magazine. Plus, learn from Tina Brown, Fred Swaniker, Jameel Jaffer and more at BoF VOICES 2024. Register now for the global livestream.

TOP STORIES

TECHNOLOGY The E-Commerce Search Bar Gets an AI Makeover By Marc Bain

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways. READ MORE

RETAIL How Brands Make the Most of Sample Sales By Yola Mzizi

The role of sample sales is evolving from discreet inventory clearances to prominent marketing events, as brands leverage social media and enhanced experiences to engage a wider audience and generate sales. READ MORE

MEDIA Superfine: Tailoring Black Style is the Met's Costume Institute Spring 2025 Exhibition By Yola Mzizi The Costume Institute announced Wednesday that the theme of its Spring exhibition will celebrate the history of menswear through the lens of the Black diaspora. READ MORE

MEDIA System Magazine Co-Founders Exit Publication By Robert Williams Elizabeth von Guttman, Thomas Lenthal and Jonathan Wingfield are leaving the fashion title and plan to launch a new editorial venture in 2025. READ MORE

NEWS & ANALYSIS BoF VOICES 2024: Latest Speakers Announced By BoF Team Learn from Tina Brown, Fred Swaniker, Jameel Jaffer and more. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS MercadoLibre Posts Record Argentina Sales Amid Consumer Rebound Arnault Poised to Buy Paris FC Football Club With Red Bull Saudi Wealth Fund to Buy 40% Share in Selfridges Used Luxury Watch Prices Stabilise, Boosted by Patek Philippe Claudia Schiffer Announced as Rhode Ambassador

PARTNER CONTENT

BoF and Lyst Connect New York's 'Power Brand' Community Last week, executives from some of New York's buzziest independent brands gathered at Hotel Chelsea in Manhattan. Hosted by BoF's Nick Blunden and Lyst CEO Emma McFerran, the evening was held to celebrate the city's power brands — and how those brands drive growth and connect with their customers in a challenging retail environment. "It can be easy to lose sight of the sense of joy that should come with shopping fashion online," said McFerran. "Gathering these brands in New York tonight is part of our mission to bring that back. We know our customers are excited by what these brands offer. We wanted to celebrate by bringing these 'power brands' together to push the conversation forwards." Here, BoF shares reflections and insights from the dinner. READ MORE

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