Menswear’s Marketing Refresh

The Gen-Z Bridal Beauty Opportunity

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 3, 2024 Men's brands are pushing out more distinctive marketing amid sameness in the market. Estée Lauder and others are capitalising on the Gen-Z bridal beauty opportunity.

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MARKETING Why Menswear Is Getting a Marketing Refresh By Malique Morris As critics argue that menswear labels' homogenous marketing style has made for a feeling of sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors. READ MORE

BEAUTY The Business Opportunity in Gen-Z Bridal Beauty By Daniela Morosini

As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential. READ MORE

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