Do Mass Brands Need Creative Directors?

Glenn Martens Exits Y/Project; Roblox and Shopify Team Up

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, SEPTEMBER 7, 2024 Brands from Gap to Uniqlo are giving a broader mandate to designers plucked from high-fashion. This week on The BoF Podcast, digital creator Lyas explains his approach to fashion criticism. Glenn Martens is stepping down as creative director of Y/Project after an 11-year tenure. Roblox is partnering with Shopify to allow users to purchase physical goods on the gaming platform.

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RETAIL Do Mass Brands Need Creative Directors? By Robert Williams and Cathaleen Chen

This week, Uniqlo appointed Clare Waight Keller the creative director of its main line, while Stefano Pilati signed on for a collection with Inditex flagship Zara and Zac Posen staged a New York Fashion Week bash with Old Navy. The jury is still out on whether hiring designers from high-fashion will drive retail results. READ MORE

MARKETING The BoF Podcast | Lyas on the Enduring Power of Fashion Storytelling By Imran Amed

French fashion narrator Lyas joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his fashion persona and why he believes the golden age of fashion designers is over. READ MORE

LUXURY Glenn Martens Exits Y/Project After 11 Years By Robert Williams The Belgian designer turned the Y/Project into one of Paris Fashion Week's hottest emerging labels. READ MORE

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NEWS BRIEFS Roblox to Sell Physical Goods Through Shopify Integration Puig Reports 26% Drop in Profit on IPO Costs

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How to Apply AI-Powered Personalisation to Omnichannel Retail Today, harnessing AI to forecast demand, set prices, improve product design and connect with customers in new ways is at the forefront of conversation around optimised omnichannel strategies. Personalisation and connected consumer strategies are now critical to align with accelerating consumer behaviour and consumer sentiment seeking more accurate product recommendations, tailored service and individualised retail experiences. Compiling intelligence from three sources of thought leadership shared by BigCommerce, its reports: How AI Is Reshaping Fashion E-Commerce, and the 2024 Global E-Commerce Report: Fashion and Apparel as well as insights shared at SXSW in 2024, BoF shares the most pertinent insights relevant to optimising omni-channel strategies here. READ MORE

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