Race for Gold: Winning SEO Strategies & MozCon Highlights 🏅

Pro Snippet "As athletes from across the world convene in Paris to compete for gold, SEOs continue to race for the podium in the SERPs. This week we navigate industry changes with authenticity to leveraging hyper-local SERP data, our content is packed with winning strategies. Don't miss out on Garrett Sussman's MozCon 2024 talk, 'SEO Mind Games: Decode Searcher Bias for Content Success,' and other SEO gems." - Jo Cameron Head of Content at Moz What We're Reading:   How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide Minnie walks through how to conduct an SEO content audit from start to finish, including what to do with the data once your audit is complete. Digging into the Video Content Modules of Google's API Leak Emina provides actionable tips on how to adjust your video SEO strategy with learnings from the Google API leaks, using timestamps and other cues in your video content. SEO A/B Testing: What It Is—and How to Do It Celeste concisely outlines what A/B testing is, what it looks like in SEO, and provides great examples of how you can get started with this process yourself. Monitoring and Troubleshooting Serverless Applications Ila outlines the benefits of serverless architectures and recommends monitoring tools to help you get started troubleshooting issues. The best practices outlined in this piece will help set you up for success. Actionable AI — Whiteboard Friday Britney teaches you how to get started using AI in your workflows, when to use AI, and when not to, so you can use AI correctly, thoughtfully, and efficiently. AI Bots — Who is Blocking and Why? Who is blocking AI bots? Tom Capper digs into the robots.txt of major sites to reveal who is blocking which AI bots. The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!) Enjoy free access to MozCon 2023 videos. Plus, watch Garrett Sussman's incredible 2024 talk "SEO Mind Games: Decode Searcher Bias for Content Success" What I Learned About Search From Listening to 2 Musicians Miriam teases out parallels between the music industry and search marketing, offering a fresh perspective on navigating industry changes with authenticity and prioritizing human connection. Passion Digital Wrangles Technical SEO Issues for International Clients See how the smart folks at Passion Digital leverage granular, hyper-local SERP data to triumph over complex technical SEO challenges. 1 SEO Tip To Fix Appointment Links On Google Business Profiles (GBP) If you're not seeing an option to update your appointment link in Google My Business, Colan has a tip to help.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.