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Thursday, August 29, 2024
[Case Study] 80% Decrease in Unsubscribe Rates for This Brand
Looking to save time with your journey mapping and campaign creation? With Marigold, Palm Beach Tan (PBT) – the largest indoor tanning provider in the U.S. – did just that.
Stuck with a legacy email service provider (ESP) plagued with platform and support issues, PBT enlisted the help of Marigold to restructure their data and automate customer journeys.
The results? A whopping 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged consumers.
Want insight into their strategy? Download the Palm Beach Tan Case Study today.
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