THE BUZZ: YOU BREAK IT, YOU BUY IT? — Lawmakers who want tech’s biggest players to bolster an atrophied news industry are back with an updated plan to make platforms pay up. Assemblymember Buffy Wicks is reviving a proposal from last year that would make large platforms pay California newsrooms a portion of their online advertising revenues in exchange for using their content, hoping a set of narrowing amendments will bring skeptical tech giants like Google and Meta, as well as smaller news outlets, to the table. Wicks' bill now incorporates elements of a deal Google made with government officials in Canada last year, just before a similar measure designed to send a portion of ads revenue on news links back to journalists took full effect. Google, one of the Canadian law’s two prime targets, agreed at the last minute to pay C$100 million annually to Canada’s news industry rather than end news-link sharing in the country. The company formally inked a deal Friday with the nonprofit Canadian Journalism Collective to distribute the money to Canadian outlets. Wicks and proponents of her bill, which include the California News Publishers Association, have argued that the tech industry has been heavily profiting off newsrooms while the journalism industry has floundered. Google and Meta have yet to weigh in on the changes to Assembly Bill 886, but were vocal last year in their opposition to the original version. Tech groups argued that it would have only stood to benefit large, out-of-state outlets, and threatened to pull news content from their sites if the legislation passed. Meta decried Wicks’ bill as a “slush fund'' that would benefit media conglomerates over California publishers. To drive home its point, Google temporarily blocked California-based news content in April. Undeterred by such threats, Wicks is plowing ahead. The new amendments published Monday, nearly a year after the bill was put on hold in the Senate Judiciary Committee, appear to address some of the concerns raised by detractors. The latest version would give platforms the option of paying an annual fee — an amount yet to be determined — into a fund to support California journalism, instead of shelling out a percentage of advertising revenue quarterly to news organizations based on the number of links from each outlet. The bill now specifies that the funds would support journalists primarily assigned to cover California and that payouts would be based on the number of journalists a newsroom employs, rather than impressions generated by articles. The bill gives extra flexibility and compensation options for small newsrooms, defined as those with five or fewer employees. The amendments “help ensure journalism providers both large and small benefit from its provisions and provide a more straightforward framework,” Wicks said in a statement to POLITICO, acknowledging the bill was “a work in progress.” Wicks’ proposal is moving as declining advertising revenues force continued newsroom layoffs and closures, leaving many Californians in news deserts. The recent upheaval at the Los Angeles Times, which laid off nearly 20 percent of its newsroom in January, h ighlighted the industry’s volatility. As news coverage contracts, many have pointed fingers at social media and digital platforms, which for decades have hosted news articles free of charge in an agreement that some argue drives value for both sides. One Poynter study, conducted last year, estimates Meta and Google owe publishers about $14 billion per year. AB 886 is set for a hearing June 25 in the Senate Judiciary Committee. Chair Tom Umberg told Playbook that lawmakers want to hear the work-in-progress bill before the July 3 policy committee deadline. He said he wants the bill to support digital journalism while ensuring platforms continue to display news content. Brittney Barsotti, general counsel for the California News Publishers Association, said it’s critical that platforms pay for news — especially since they can afford it. “What we’re talking about here is a rounding error because they’re a few of the largest companies in the entire world,” Barsotti said. GOOD MORNING. Happy Tuesday. Thanks for waking up with Playbook. You can text us at 916-562-0685 — save it as “CA Playbook” in your contacts. Or drop us a line at lkorte@politico.com and dgardiner@politico.com, or on X — @DustinGardiner and @Lara_Korte. WHERE’S GAVIN? Nothing official announced.
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