Join Us For a Conversation With BoF's Chief Growth Officer on June 25
Dear Reader, Last month, BoF Insights launched the second volume of The BoF Brand Magic Index, powered by Quilt.AI, which uses cutting-edge AI technology to reveal the fashion industry's most powerful brands – those that have found innovative ways to balance the timelessness of their identity with the timeliness of the culture. The Index's proprietary AI models assess how effective brands are in finding alignment, creating engagement and driving intent with customers, making it the industry's most rigorous and comprehensive brand measurement tool. In our next live video call on June 25, join The Business of Fashion's chief growth officer and head of BoF Insights Rahul Malik and executive editor Brian Baskin for a conversation about The BoF Brand Magic Index. Created for our Executive Members, live video calls give you the opportunity to discuss the latest industry trends and market movements with BoF's expert journalists and a decision-making community of like-minded peers. Become an Executive Member now to join the call on Tuesday, June 25 at 5pm London time, 12pm in New York. |
You will receive the Zoom registration link for the call in your welcome email after joining as an Executive Member. |
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Executive Membership Benefits Include |
Live Video Calls With BoF's Expert Journalists |
Join our next live video call on The BoF Brand Magic Index Volume 2 with BoF's chief growth officer and head of BoF Insights Rahul Malik and executive editor Brian Baskin. |
Actionable Business Case Studies |
Recently published case studies include Building an Effective Loyalty Programme, How to Create Cultural Moments on Any Budget and The Art and Science of Retail Store Success. |
Full Access to The BoF Brand Magic Index |
The second volume of the Index ranks fashion and luxury's 50 most powerful brands based on the clarity of their identity and their relevance in culture using cutting-edge AI-driven analysis. |
In-Depth Reports on Pivotal Industry Opportunities |
Reports include China's Luxury Shoppers, Fashion in the Middle East and Luxury's Opportunity in Home and Hospitality. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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