Fashion’s Most In-Demand Skills

Sephora's Niche Fragrance Strategy; Naomi Campbell's V&A Extravaganza

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 20, 2024 Fashion companies are increasingly prioritising "durable skills" when hiring. Depop and Selfridges are trialing Truss, a start-up that uses AI to identify clothing in images. Sephora has made some smart bets on emerging fragrance brands. The V&As "Naomi: In Fashion" is the first major museum exhibition on a model. China's 618 mid-year e-commerce festival failed to generate strong sales performance.

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WORKPLACE & TALENT Fashion's Most (and Least) In-Demand Skills By Sheena Butler-Young

An industry-wide reckoning is leading fashion firms to prioritise soft skills like critical thinking and curiosity over once in-demand technical proficiencies. READ MORE

TECHNOLOGY Why One AI Start-Up Is Cataloguing Millions of Fashion Items By Marc Bain

Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government's innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market. READ MORE

LUXURY Inside the V&A's Naomi Campbell Extravaganza By The Guardian

'Naomi: In Fashion' is the first major museum exhibition devoted to a fashion model, but rather than making too earnest a case for Campbell's canonisation, the show is fun and does not take itself too seriously, writes Jess Cartner-Morley. READ MORE

BEAUTY Inside Sephora's Niche Fragrance Strategy By Emily Jensen By betting early on indie brands, the retailer has been able to tap into trends and capitalise on a fast-growing market. READ MORE

BEAUTY Why Milani Cosmetics Is Playing Sports By Yola Mzizi The cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the cultural power and reach of athletes. READ MORE

Extended Offers Dampen Excitement for China's Mid-Year E-Commerce Festival READ MORE

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