Wednesday, February 7, 2024

Unlocked: One BoF Professional Article Each Month

Dear Reader,

As a Daily Digest subscriber, you can now read one BoF Professional article of your choice each month, enabling you to access essential insight and analysis on key fashion, luxury and beauty industry news and developments.

Essential BoF Professional coverage you may have missed in January includes:

How to Reach Shoppers When They're Not in the Mood to Shop
Have We Reached Peak Influencer?
Beauty's Most Sought-After M&A Targets
In 2024, Investors Want Young Brands to Have It All

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For unlimited access to all BoF Professional content, including agenda-setting news, analysis and advice, in-depth case studies, on-demand masterclasses and member-only digital events — you might want to consider upgrading to BoF Professional membership. Your first 30 days cost just £1/$1/€1 with our risk-free trial offer. We also offer discounts on student and team memberships – find out more here.

January's Must-Read Insight and Analysis

How to Reach Shoppers When They're Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer's famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.

Have We Reached Peak Influencer?

Though Chiara Ferragni's legal troubles and tainted image can be seen as an isolated blow to the influencer industry, it could also be a sign the pendulum is swinging from influencer-led marketing back to traditional media.

Beauty's Most Sought-After M&A Targets

With the market stabilised, beauty brands are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Rare Beauty.

In 2024, Investors Want Young Brands to Have It All

After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an extensive set of criteria.

Fashion's New Rules for Sports Marketing

Our latest BoF Professional Masterclass is now available to watch on-demand. In this session, industry experts delve into the dynamic intersection between fashion and sports, exploring its potential for creative brand engagement, both on and off the playing field.

How Brands Sell Luxury to the 1%

Our latest BoF Professional case study examines strategies adopted by Gucci, Mytheresa and Tiffany & Co. that have been designed to build closer relationships with top clients, foster greater loyalty and increase their spending in the long term.

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