Wednesday, February 14, 2024

❤️ Employee Wellbeing + FAQ Love ❤️

            
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"Wishing a Happy Valentine's Day to all our readers, and we've got some pieces we think you'll love today, including how to write content as tempting as a box of chocolates, how to run a profitable org by prioritizing employee wellbeing, and how to turn customer FAQs into a jewel box of opportunities. Speaking of jewelry, Google's Hidden Gems + European antitrust activity are making fascinating changes in the SERPs you've got to see to believe!"

- Miriam Ellis, Local Search Data Scientist, Moz



What We're Reading:
 

The EU's robust new antitrust rules come into play this March and interesting change is afoot at Google.
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Google to Change European Search Results to Show Comparison Sites


One significant change, reported by Barry Schwartz, is that Google will be showing more comparison sites.

Why SEO Agency Owners Can't Afford to Ignore Employee Wellbeing


Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success.

The Anatomy of Addictive Content


Writer Sarah Sal shares her tips for grabbing attention with your content.

Podcast SEO: Top Tips for Discovery and Growth


Podcasts are more popular than ever, and can be optimized for maximum ROI.

Why Google Search Results Have 'Gotten Worse'


University researchers find serious cause for concern in Google's product reviews and product SERPs.

How Walmart, Delta, Chevron and Starbucks are Using AI to Monitor Employee Messages


Large employers are now using AI to spy on staff Slack and Zoom communications, with critics crying "thoughtcrime". A good reminder to keep all work communications business-like.

8

A Little More Love for Local Business FAQs


Local business FAQ pages are standard, but there's so much more you can do to be sure your customers' commonest questions are being answered across multiple platforms.

9

How the "Hidden Gems" Update is Impacting Local Search


Have European local SEO clients? Look at the new emphasis on directories in these SERPs. Hello, citations!

10

How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]


Joy Hawkins' team documents their research into a seeming correlation between new reviews and ranking jumps.

 

 

 

 

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