How Global Warming Is Changing Fashion; Miu Miu Soars; Phoebe Philo Closer to Launch
WHAT YOU NEED TO KNOW TODAY: FRIDAY, JULY 28, 2023 | | |
|
| Inside Hermès' Best-In-Class Leather Goods Strategy | This year, Hermès' stock price has soared, lifting the company's market capitalisation above $200 billion — more than that of Nike, the world's biggest fashion brand by revenue — for the first time. BoF's case study, Inside Hermès' Best-in-Class Leather Goods Strategy, breaks down Hermès' leather goods success, exploring how it protects and grows the hero category while creating stability, profitability and self-determination in a fast-moving, competitive luxury fashion market — offering lessons for brands at every scale. | | |
No comments:
Post a Comment