Thursday, July 27, 2023

TMI? How to avoid being creepy with your email personalization. 👀

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EMAIL MARKETING INSIGHTS

Striking a Balance Between Hi {First Name} and Creeping Customers Out

Personalization in marketing can be incredibly effective. Done correctly, it has the potential to drive open rates and increase revenue by giving subscribers more relevant, individualized content at the right time.

However, sometimes personalization can border on… well… creepy. It's a delicate line that marketers have to walk and one that's made all the easier by starting with a solid data collection strategy and tool. Campaign Monitor by Marigold offers the ability to customize email copy, imagery, dynamic content, and re-engagement efforts to deliver an experience as unique as your subscribers.

Download our latest guide to learn how to start your personalization journey, as well as what types of personalization resonate with consumers – and which could give them the heebie-jeebies.