After a strangulating two-year stretch, the travel industry rocketed out of the gate this year. Summer vacation spending is forecast to hit an all-time high of $214.1 billion in 2023. Shorter trips – experts have dubbed them the "micro-cation" – are on the rise. Heck, travelers are dropping an average of $622 for single-night stayovers. Source: Allianz Partners But the best is yet to come. While "generic" hoteliers will struggle in an era when travelers are looking to pack more fun into shorter stays, their inventive rivals will thrive. And some of the coolest stayover innovations are already arriving... ✓ The "Smart Hotel" These use the Internet of Things (IoT) in a way that combines efficiency, fun, and luxury in one package. You'll be able to streamline check-ins, find food and entertainment, keep your room safe and comfortable, store your valuables, and get transportation – simply and quickly. ✓ The Sustainable Stay Hotels are being built using eco-friendly materials, with energy saving, waste-management, and low-environmental impact as key design considerations. ✓ Robot Staffs More and more hotels are using robots to help automate check-in and check-out, carry luggage and act as concierges, or deliver room service. ✓ Virtual and/or Augmented Reality These technologies are helping make entertainment, gaming, and new tech-driven attractions become standard fare among hotel offerings. The "try-before-you-buy" potential can offer virtual tours that will act as magnets for new customers. ✓ The Birth of "Super Brand" Experiences In that bid to leapfrog their "generic" rivals, hotels are differentiating themselves by adding unique designs, layouts, and cool new "experiential" features to their properties. The novelty factor is no longer faddish – it's "table stakes" for the top dogs. The takeaway: We're seeing growth, and there's more to come. So let's hitch up with this market leader... Click here to continue reading Until next time, |
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