LVMH Rebounds in China

Can Fashion Overcome Its China Recruitment Challenge?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 26, 2023 LVMH's second quarter sales were bolstered by a rebound in Chinese spending, offsetting weaker demand in the US. It's increasingly challenging to get international talent to take leadership roles in China, recruiters say. Nike's collaboration with Martine Rose for the US national women's football team shows fashion's opportunity to capitalise on the sport. A wave of DTC brands are reimagining sexual wellness products for people who identify as men. Peter Do's debut runway show for Helmut Lang will open New York Fashion Week this September.

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LUXURY LVMH Q2 China Rebound Offsets Weakening US Demand By Tamison O'Connor

Group revenue for the first half rose 17 percent year-on-year to €42.2 billion. But a fall in US sales in the second quarter could signal the sector's post-pandemic explosive growth spurt is beginning to temper. READ MORE

CHINA Fashion's China Hiring Challenge By Tiffany Ap

Last year's harsh pandemic restrictions and recent raids on foreign firms have made it harder for Western fashion companies to persuade top international talent to move to the country. READ MORE

RETAIL Martine Rose on Fashion's Football Obsession By Daniel-Yaw Miller

The cult designer's sellout tie-up with Nike for the US women's national soccer team demonstrates the sport's soaring star power and opportunity for brands to cash in on the Women's World Cup. READ MORE

BEAUTY Are Condoms Ready for the DTC Treatment? By Yola Mzizi

While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer. READ MORE

Peter Do's Helmut Lang to Open New York Fashion Week READ MORE

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Inside Hermès' Best-In-Class Leather Goods Strategy This year, Hermès' stock price has soared, lifting the company's market capitalisation above $200 billion — more than that of Nike, the world's biggest fashion brand by revenue — for the first time. BoF's case study, Inside Hermès' Best-in-Class Leather Goods Strategy, breaks down Hermès' leather goods success, exploring how it protects and grows the hero category while creating stability, profitability and self-determination in a fast-moving, competitive luxury fashion market — offering lessons for brands at every scale. READ NOW

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