How to Fix a Broken Brand

Supreme's Sales Fall; Decoding Gen-Z's Relationship With Beauty; Bottega Veneta Backs Air Afrique Magazine Launch

WHAT YOU NEED TO KNOW TODAY: TUESDAY, JUNE 13, 2023 Esprit and others are staking turnaround plans on breaking down internal barriers between creatives, merchandisers and marketers. "The State of Fashion: Beauty" shares new survey findings about what will drive Gen-Z beauty shopping over the next few years. Martine Rose and Saul Nash were the highlights of London's latest fashion week, reports Susanna Lau. Supreme's revenue and net income fell in the year ending March 2023, VF Corp reported. Bottega Veneta is backing the launch of Paris collective Air Afrique's new magazine.

TOP STORIES

RETAIL How to Fix Broken Brands By Cathaleen Chen

For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation. READ MORE

BEAUTY How to Decode Gen-Z's Evolving Relationship With Beauty By BoF Team and McKinsey & Company The State of Fashion: Beauty explores why outsized influence of today's teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort. READ MORE

FASHION WEEK In London, Martine Rose and Saul Nash Hold the Fort By Susanna Lau

Rose and Nash were the highlights of a truncated London Fashion Week, reports Susanna Lau. READ MORE

Supreme Revenue Declined in Financial Year Ended March 2023 READ MORE

Air Afrique to Launch New Magazine With Support From Bottega Veneta READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

PARTNER CONTENT

Unilever Prestige's CEO on Unlocking Growth in Beauty At the inaugural The Business of Beauty Global Forum in Napa Valley, Unilever Prestige's CEO Vasiliki Petrou shared why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.  "One of our brands — Dermalogica — experimented with ChatGPT and how that can serve and enhance their professional skin care therapist community," said Petrou. "They have access through ChatGPT to educate and upskill their therapists globally — both on product innovation but also the protocols of the service. It's quite dynamic." READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com