Inside Sézane’s French Spin on DTC

Adidas Reveals Yeezy Inventory Plans; Prada's Revenue Jumps; Beauty Tiktok's Latest Obsession

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: FRIDAY, MAY 12, 2023 Adidas said it would sell its Yeezy inventory rather than destroy it, and released details of an internal investigation into Ye's conduct. French DTC label Sézane has ambitions to add new categories and ramp up sales in the US following an investment by L'Oréal's heirs. Prada's Q1 revenues jumped 22 percent, surpassing €1 billion, on a strong Asia rebound. Beauty TikTok can't stop talking about Tarte's influencer trip controversy, Taylor Swift's Eras tour looks and what users would repurchase if they lost their makeup bag. Plus, Pamela Anderson and John Legend will headline The Business of Beauty Global Forum on May 30-31. Join us from anywhere in the world by signing up for the livestream.

TOP STORIES

RETAIL Adidas Will Sell Its Yeezy Inventory By Daniel-Yaw Miller

At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye's workplace misconduct did not substantiate claims of harassment. READ MORE

ENTREPRENEURSHIP How Sézane Turned French Girl Fashion Into a DTC Success Story By Tamison O'Connor Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it's opening a US office and launching new categories like homeware and kids. READ MORE

BEAUTY Pamela Anderson and John Legend Will Headline The Business of Beauty Global Forum By BoF Team

Join the global livestream on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking and inspire innovation in the global beauty and wellness industry. READ MORE

Prada's Q1 Revenues Jump 22 Percent, Surpassing €1 Billion READ MORE

Beauty TikTok's Latest Obsessions READ MORE

DVF Launches Secondhand With 'ReWrap' READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Tapestry Lifts Forecast as Coach Bags Defy US Luxury Gloom JD.com Beats Estimates for Quarterly Revenue

MULTIMEDIA

SUSTAINABILITY BoF LIVE | How to Avoid Another Rana Plaza By BoF Team

PARTNER CONTENT

Invisible Collection on the Future of Interior Design in Fashion Retail To discover how store interior design is innovating to increase dwell time and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays. "The best spaces are also designed around touch and aspiration. It is about cultural discovery. You integrate the culture; you suggest taste. We do the same in our shops — we build a reference library, we integrate a conversation starter, and everything is a unified proposition within the brand offering," Dubern-Mallevays told BoF. READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com