Choosing the Right In-Store Technology

Giovanna Engelbert's Swarovski Revamp; The Business of Beauty Global Forum: Highlights From Day One; Chinese Cosmetics Giant Florasis

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MAY 31, 2023 In-store technology like digitally-enabled fitting room mirrors and QR codes have gone from nice-to-have to necessary investments. Giovanna Engelbert's Swarovski revamp has leaned into exuberance and fashion world heavy hitters like Steven Meisel and Pat McGrath. Buzzy Chinese beauty giant Florasis is set to enter the US and Japan later this year. Speakers including John Legend and TooD Beauty founder Sharareh Siadat laid out their vision for a more inclusive beauty industry during the first session of The Business of Beauty Global Forum. Join us today for The Business of Beauty Global Forum 2023 livestream with talks from Falguni Nayar, Ben Gorham, Isamaya Ffrench, Kyle Leahy and more. Sign up now.

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RETAIL How Brands Can Choose the Right In-Store Technology By Malique Morris

In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in-store in an attempt to replicate that ease. READ MORE

LUXURY Can a Creative Revamp Turn Swarovski Around? By Robert Williams Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery. READ MORE

CHINA Can China's Cosmetics Giant Florasis Crack America? By Tiffany Ap

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year. READ MORE

BEAUTY Lessons From Day One of The Business of Beauty Global Forum By Diana Pearl

Speakers including John Legend and TooD Beauty founder Sharareh Siadat laid out their vision for a more inclusive beauty industry during the first session of The Business of Beauty Global Forum. READ MORE

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BoF EVENTS

Join Us Live Today for Sessions 2 & 3 Join us for The Business of Beauty Global Forum 2023 livestream starting at 09:30 in Los Angeles, 12:30 in New York, 17:30 London time. Session 2: Where Will Growth Come From? with talks from Falguni Nayar, Monique Rodriguez, Ben Gorham, Holly J. Mitchell, Jean-André Rougeot and more. Session 3: How Do We Create Customer Connection? with talks from Isamaya Ffrench, Kyle Leahy, Jane Lauder, Dr. Dennis Gross, Pamela Anderson and more. JOIN THE LIVESTREAM

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