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Dear Reader, Can the fashion industry learn from Hermès?
Insiders often see Hermès as an outlier: The brand can do things differently, it's sometimes said, simply because "it's Hermès." But the French luxury brand's singular approach is, in many ways, the source of its strength as much as it is the result of it.
This year, Hermès' stock price has soared, lifting the company's market capitalisation above $200 billion — more than that of Nike, the world's biggest fashion brand by revenue — for the first time.
This valuation was the latest endorsement by markets of the label's leather goods strategy, which through its unique product assortment, supply chain, communications and retail has powered Hermès' rise as a global leader in the core handbag category.
In our latest case study, Inside Hermès' Best-in-Class Leather Goods Strategy, BoF's Luxury Editor Robert Williams breaks down Hermès' leather goods success, exploring how it protects and grows the hero category while creating stability, profitability and self-determination in a fast-moving, competitive luxury fashion market — offering lessons for brands at every scale. |
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Join the BoF Masterclass on Wednesday, 14 June |
Register now for the BoF Masterclass on Wednesday, 14 June at 16:00 BST / 11:00 EDT where we'll discuss the key insights from the case study with author Robert Williams and special guests. |
| The accessory is a popular new offering for contemporary brands that see an opening as luxury labels hike prices. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success. |
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