Avoiding the Work-Life Balance Trap

Sitting Down With Campbell Addy; Google Shopping's AI Experiment

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MAY 11, 2023 Fashion companies are starting to address the toll an "always on" culture takes on working parents. Google's shopping vertical will be a key testing ground for its new AI-enhanced search. BoF talks to Campbell Addy, one of the most powerful image-makers of his generation, on how his identity informs his work. Peter Do has been appointed creative director of Helmut Lang; his first collection for the brand will debut in September. Asos shares plunged more than 20 percent after the online retailer reported a first-half loss and falling sales. Tod's sales rose by more than expected in the first quarter on strong performance for the Italian brand in China.

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WORKPLACE & TALENT How Fashion Firms Can Help Parents Avoid the Work-Life Balance Trap By Sheena Butler-Young

The industry's "always on" mentality can make balancing domestic and professional responsibilities a challenge, even when companies offer robust family benefits. READ MORE

TECHNOLOGY Google Is Testing Generative AI for Shopping By Marc Bain

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground. READ MORE

MEDIA Campbell Addy's Introspective Eye By Suleman Anaya Leaning into his experience as a queer Black man from South London, the photographer has become one of the most powerful imagemakers of his generation. READ MORE

LUXURY Helmut Lang Taps Peter Do as Creative Director By Cathaleen Chen Do will unveil his first collection for the Fast Retailing-owned label in September. He will remain at the helm of his namesake label. READ MORE

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NEWS BRIEFS Prada's Patrizio Bertelli Rescues Historic Newsstand in Tuscany Italian Fashion Group Tod's Sales Jump in Q1, Beating Expectations TikTok Denies US Shopping Platform Launch Delay Asos Reports First-Half Loss as Shoppers Cut Back

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WORKPLACE & TALENT BoF LIVE | How Fashion's Work/Life Balance Culture Is Changing By BoF Team

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