The Logic Behind Louis Vuitton’s Pharrell Hire

Hermès and Lanvin Results, Go Big or Go Hyper-Niche, The BoF Podcast: Conflict, Climate and Today's Global Hunger Crisis

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, FEBRUARY 18, 2023 Pharrell Williams at Louis Vuitton is a sign that going 'beyond fashion' is increasingly important to luxury's megabrands. Shifts in media-tech are rewriting the brand playbook for 2023, argues Thom Bettridge. Lanvin Group reported a 38 percent increase in revenue in its first financial results as a public company. Hermès sales surged 23 percent in the fourth-quarter, despite 'zero Covid' disruptions in China. Plus, this week on The BoF Podcast, Mercy Corps CEO Tjada D'Oyen McKenna shares how to help solve deepening inequality.

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GLOBAL MARKETS The BoF Podcast | Conflict, Climate and Today's Global Hunger Crisis By BoF Team

Tjada D'Oyen McKenna, the CEO of Mercy Corps, shares insights on growing global food insecurity and deepening inequality. READ MORE

LUXURY Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion? By Robert Williams

Reactions to the brand's move to appoint a non-designer as men's creative director were mixed. But cultural strategies that stretch beyond fashion may be increasingly important to brands at Vuitton's scale. READ MORE

LUXURY Op-Ed | Go Big or Go Hyper-Niche By Thom Bettridge

Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge. READ MORE

Hermès Sales Surged Despite China Shopping Disruptions READ MORE

Lanvin Group Reports 38 Percent Revenue Increase in 2022 READ MORE

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