Workplace Trends That Will Define 2023

Jacquemus Shows in Paris, Gen-Z Beauty Brands Grow Up

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, DECEMBER 13, 2022 Balancing cost cuts against a persistent labour shortage is just one of the human resources challenges fashion firms will face next year. Luxury shoe shoppers now expect comfort alongside style, BoF Insights research shows. Gen-Z beauty brands like InnBeauty Project and Topicals are looking to expand beyond their young customer base. Young adults living at home with their parents are helping fuel a luxury boom, according to Morgan Stanley. Simon Porte Jacquemus' latest show referenced his namesake label's "own history the way a maison would."

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WORKPLACE & TALENT The Workplace Trends That Will Define 2023 By Sheena Butler-Young

Even as companies have worked out many big pandemic-era questions, new ones are on the horizon, including how to keep employees engaged during tough times. READ MORE

RETAIL The Year Ahead: How Income Inequality Is Changing Fashion By BoF Team and McKinsey & Company

Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels. READ MORE

BEAUTY Gen-Z Beauty Brands Grow Up By Priya Rao

Brands targeted at younger consumers — armed with loud, colourful branding and fresh capital — have to think about what comes next. READ MORE

LUXURY How Jacquemus Makes It Rain (Not Just Raffia) By Robert Williams As raffia fell from the ceiling, Simon Porte Jacquemus' Monday show offered a fresh glimpse into the buzzy French label that's harnessed a charismatic founder, clear brand identity and business model tailored to social media to generate €200 million in revenue this year. READ MORE

LUXURY How Hedi Slimane Doubled Celine Sales By Lauren Sherman The brand, which has surpassed €2 billion in annual revenue, celebrated its momentum with a fashion show-meets-concert in Los Angeles, where the biggest rock star was arguably the designer. READ MORE

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NEWS BRIEFS Kering, L'Occitane Group Launch €300 Million Nature Fund Young Adults Living with Parents Fuel Luxury Boom, Morgan Stanley Says

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Making Augmented Reality Work for Fashion At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers. "You can create virtual stores," said one attendee of AR activations. "Users can have gaming and entertainment experiences around them with AR. It's another dimension to storytelling." READ MORE

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