How Amazon Fits Into the DTC Playbook

Future-Proofing Manufacturing, Gen-Z Beauty Brands Grow Up

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, DECEMBER 20, 2022 Digital brands that once steered clear of Amazon are now more open to selling on the marketplace. Brands and suppliers are deploying a range of strategies, from M&A to nearshoring, to help head off ongoing supply chain woes. BoF Professional analysis now unlocked for non-members: Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products. Plus, we want to hear from you. Complete the BoF community survey today and a $500 Apple gift card could be yours.

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DIRECT-TO-CONSUMER How Amazon Fits Into the New DTC Playbook By Malique Morris

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs make it harder to find customers on their own. READ MORE

RETAIL The Year Ahead: Can New Production Models Help Fashion Overcome Supply Chain Woes? By BoF Team and McKinsey & Company

As supply chains remain under pressure, garment manufacturers have an opportunity to lean into vertical integration, nearshoring and small-batch production, while seeking closer upstream and downstream collaboration, according to The State of Fashion 2023. READ MORE

BEAUTY Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products By Rachel Strugatz Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds? READ MORE

LUXURY Fendi Goes Back to School to Save Centuries of Italian Tradition By Bloomberg The LVMH-owned brand is looking for ways to entice more young people to train in luxury craft. READ MORE

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NEWS BRIEFS Revlon's Bankruptcy Plan Would Wipe Out Stockholders, Hand Ownership to Lenders Nike Sales May Soar as Discounts Draw Shoppers; Margin Squeeze Looms Tesco Facing Legal Claim Over Worker Conditions at Thai Clothing Factory

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