The Problem With Social Commerce

Reviving Heritage Brands, Ralph Lauren Raises Growth Outlook

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 20, 2022 Digital brands say Instagram's shopping features fall short of the company's goal to blend e-commerce and social media. The owner of Kappa, Superga, and K-Way has found its footing again thanks to wholesale and luxury and sports collabs. Ralph Lauren is targeting sales growth faster than Wall Street estimates over the next three years. Two years after stepping away from modelling, Halima Aden is planning a return to the fashion industry.

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TECHNOLOGY Why Digital Brands Are Lukewarm on Social Commerce By Malique Morris

Instagram will soon scale back its commerce efforts. Some merchants say they're not surprised, as the platform's shopping features were missing key features needed to complete the sale. READ MORE

RETAIL A Path To Reviving Heritage Sports Brands By Robert Williams

Brands like Kappa, K-Way and Superga are dwarfed by sportswear giants, but owner BasicNet is betting on iconic products and collaborations to fuel growth. READ MORE

Ralph Lauren Sees Faster Growth on Pricing, New Customers READ MORE

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NEWS BRIEFS 2022′s Holiday Delivery Challenge: Softening E-Commerce Demand Halima Aden Plots Her Return to Fashion

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How London Designers Are Evolving for Success Today An incubator of talent, London consistently produces new names to know, but the challenges they face in launching a business continue to grow, from consumer expectations on speed-to-market, supply chain blockages, a climate crisis, a pandemic — all with the backdrop of a bleak economic outlook.  BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty. READ MORE

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