The Secret to a Successful NFT Drop

Turning Pollution Into Products, TikTok Ad Performance

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WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 29, 2022 Even as the NFT market sinks, brands like Tiffany and Adidas have hit on strategies to ensure their releases are successful. On, Zara, Pangaia and Lululemon are among the brands experimenting with turning pollution into products. The Venice Film Festival this week marks the end of fashion's August doldrums and the start of a packed fall calendar. BoF Professional analysis now unlocked for non-members: Brands are finding the return on TikTok marketing doesn't yet match the platform's hype.

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TECHNOLOGY The Secrets to a Successful NFT Drop By Marc Bain

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price. READ MORE

SUSTAINABILITY Eco-Fashion's Next Big Idea: Turn Pollution Into Products By Sarah Kent Sound like science fiction? Companies like On, Pangaia, Zara and Lululemon are already experimenting with materials and dyes produced with captured carbon emissions and the new US climate bill could speed up adoption. READ MORE

LUXURY From Venice to Tokyo, Fashion's Summer Vacation Is Over By Brian Baskin

The Venice Film Festival, Rakuten Fashion Week and the US Open kick off a busy fall for the fashion industry. Plus, the events to watch for in the coming week. READ MORE

TECHNOLOGY The Returns on TikTok Ads Don't Match the Hype Just Yet By Marc Bain Despite TikTok's booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn't yet match more-established platforms, though that doesn't mean brands can ignore it either. READ MORE

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