In Graphic Detail: Shoppertainment

According to a recent BCG study, shoppertainment already accounts for 20 percent ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

No images? Click here     Shoppertainment is the new trend   There's nothing more pleasing than a well-made graph. Each week, we look into the details of a graph that has caught our attention. Get it in your inbox every Monday.   SUBSCRIBE     Source: Tiktok x Boston Consulting Group, 2022   📦 According to a recent BCG study, shoppertainment already accounts for 20 percent of total e-commerce sales in the APAC region. This is projected to grow to 30 percent by 2025. 📦 Shoppertainment is a kind of content-driven commerce that seeks to entertain and educate a consumer in order to create highly immersive shopping experiences, usually in the form of livestreams.  📦 Shoppertainment is growing due to the desire of consumers for authentic, informative, and emotionally engaging content. Content served at just the right moment can trigger a set of consumer reactions that eventually lead to purchase.   View this email in your browser and share it with your friends.   Related stories ‘Shoppertainment’ makes presence felt in PH Online sales streams are the natural evolution of home TV shopping, and it’s a rapidly growing industry because of the Covid-19 pandemic. Why open a store? Chinese merchants go livestreaming instead Some of China’s largest e-commerce companies are betting big on livestreaming. One platform saw a sevenfold increase in first-time customers in one month. Social commerce cued for boom in PH The “social commerce” industry in the PH is tipped to surge by 30 percent in 2022 with gross merchandise value (GMV) estimated at $682 million and, from then on grow by 27 percent yearly to reach $2.7 trillion by 2028.     Previous charts More to be done to narrow the gender gap ➤ The labor force problem ➤ Inflation on the rise ➤   Hi Edward, Has this newsletter helped you in any way? We welcome your feedback. Feel free to leave us a note in our suggestion box.   LEARN MORE       Share    Tweet    Share    Forward  Copyright © 2022 PHILIPPINE DAILY INQUIRER, All rights reserved. You are receiving this because you are subscribed to Inquirer Newsletters. Unsubscribe