The End of DTC’s Golden Age

How LVMH Dominates the Luxury Business, Designer Bags in Five Charts

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 27, 2022 Glossier's entry into Sephora marks the end of the golden age of direct-to-consumer brands, writes Rachel Strugatz. LVMH reported strong Q2 results. Its scale drives a virtuous cycle that allows it to dominate luxury, writes Luca Solca. BoF Insights unpacks the future of designer leather goods in five charts. Shopify layoffs and profit warnings at Walmart and Adidas signal tough times ahead.

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BEAUTY Glossier Will Sell Products at Sephora Next Year By Rachel Strugatz

The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over. READ MORE

LUXURY How LVMH Dominates the Luxury Business By Luca Solca

Above all, the French group benefits from the sheer scale of its megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, explains Luca Solca. READ MORE

LUXURY The Future of Designer Bags in Five Charts By Benjamin Schneider and Diana Lee

BoF Insights unpacks the dynamics that are fast reshaping what, why and how consumers buy designer bags and small leather goods. READ MORE

LVMH Sales Jump Despite China Slowdown READ MORE

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NEWS BRIEFS Vogue Profiles Ukraine's First Lady Adidas Issues Profit Warning Amid China Lockdown Woes Shopify Will Cut 10% of Its Staff Walmart 'Train Wreck' Profit Warning Sends Shares Down 10% Alibaba Seeks Primary Hong Kong Listing to Woo Chinese Money

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