Title Tag + URL Pitfalls to Avoid

Not rendering correctly? View this email as a web page here. Pro Snippet "SEO wisdom often lies in knowing what not to do, and in this edition of the Moz Top 10, both John Mueller and Dr. Peter J. Meyers warn of practices and patterns that can hamper success. Meanwhile, Mike Blumenthal's massive series on visual search is a must-read, even if local SEO isn't your primary pursuit." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google: Don't Change URLs and Change Them Back For SEO Testing Look out! Google's John Mueller specifically warns against this common testing practice and suggests alternatives. Title Rewrites: 3 Patterns to Avoid Original data from Dr. Peter J. Meyers will show you how NOT to write title tags in this era of Google edits. 11 Breadcrumb SEO Best Practices for a Mobile-first Strategy Did you abandon breadcrumbs on your mobile-first site? Time to correct that mistake with these solid best practices. Your First Three SEO Tests Kickstart your SEO testing strategy with these top priority tasks. v2 Search Console Explorer Studio (Google Data Studio) Hannah Rampton rolls out an extremely polished update of her popular Data Studio/GSC dashboard. Larger Google Search Ranking Algorithm Update On April 20th & 21st Barry Schwartz captures a considerable algo shakeup that may be a continuation of the April 18th event. 68% of U.S. Execs Admit Their Companies are Guilty of Greenwashing We can't fake our way to a habitable planet, but social media was full of greenwashing accusations this Earth Day, for good reason. 7 Local Business Incentives to Offer Instead of Amazon Gift Cards 65% of local business owners see Amazon as a threat. Choose alternative promos to prove your brand knows and cares. The Visual Future of Local Search - Part 1 Read all three parts of this comprehensive series on visual search from Mike Blumenthal. 9 Local SEO Tips from Top Experts Check out this recap of the best quotes and advice from presenters at the recent LocalU conference.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.