New Case Study: A New Model for Building Independent Fashion Brands

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Dear Reader,   BoF's latest case study,  A New Model for Building Independent Fashion Brands, examines brand accelerator Tomorrow's model for growing high-potential labels like A-Cold-Wall, Charles Jeffrey Loverboy and Martine Rose.   Founded in 2010 by industry veterans Stefano Martinetto and Giancarlo Simiri — in collaboration with the Saturday Group — as a showroom that helped independent labels sell their wares to stores around the world, Tomorrow was in the eye of the storm. Its ascent coincided with the growing power of the "big three" fashion groups and the decline of traditional multi-brand retailers.   A few years after Tomorrow's founding, Martinetto and Simiri decided to reinvent its business model. The ambition was to build a portfolio of brands that, like those that had been vacuumed up by the big groups, would benefit from shared services — from supply chain management to global distribution — and economies of scale.    Can the approach turn high-potential young labels into success stories? Download the case study now to read more about the opportunity for the industry's independent brands.  READ NOW "We refused then, as we refuse now, to think that only three conglomerates can generate content of quality."   — Stefano Martinetto, Co-founder and Chief Executive Tomorrow  To read this case study, become a BoF Professional member today with our 30-day risk-free trial for just £1/$1/€1. Membership includes full access to all BoF Professional content including news, analysis, our case studies collection, masterclasses and digital live events. The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com