A Rare Wholesale Success Story

Vogue's Asia Strategy, Celebrity Beauty Lines, The Debrief: Alexander Wang's Return

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 28, 2022 Puma continues its remarkable turnaround by focussing on wholesale and performance-forward products. Vogue is deploying its new strategy for local editions in Asia after a restructuring consolidated power in the US. In a crowded market, celebrity beauty lines need to have a reason to exist beyond their famous founders, writes Rachel Strugatz. This week on The Debrief, BoF's Lauren Sherman and Matthew Schneier, senior writer at New York Magazine and The Cut, discuss Alexander Wang's recent comeback attempt. Plus, hear from Natalie Massenet and Natasha Franck at the BoF Professional Summit on May 4, 2022. Register for the livestream today.

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RETAIL How Puma Became a Rare Wholesale Success Story By Daniel-Yaw Miller

For years, the German activewear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren't dominant. READ MORE

MEDIA Vogue's Global-Local Balancing Act By Casey Hall

Inside Vogue's strategy for winning over local audiences in Asia after a restructuring that gave Anna Wintour control over global editorial operations. READ MORE

BEAUTY What Scarlett Johansson and Winnie the Pooh Have in Common By Rachel Strugatz Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder. READ MORE

LUXURY The Debrief: Unpacking Alexander Wang's Rise, Fall and Attempted Return to Fashion By BoF Team BoF's Lauren Sherman and Matthew Schneier, senior writer at New York Magazine and The Cut, discuss the former star designer's attempted industry re-entry following a slew of sexual assault allegations. READ MORE

BoF LIVE: The Future of Shapewear READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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TECHNOLOGY Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit By BoF Team

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Nurturing a Growth Mindset at Neiman Marcus Group Multi-brand luxury retailer Neiman Marcus Group has reinvented its company culture to drive its technological transformation and revolutionise luxury retail experiences, spearheaded by the group's CEO, Geoffroy van Raemdonck. "I always say to our team that what we do matters, but how we do it is how we will be remembered. We believe that because we serve the luxury customer and work with more than 3000 brand partners, we have a responsibility to evolve how luxury has an impact," says van Raemdonck. READ MORE

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