How Brands Use NFTs to Keep Customers Hooked

Lizzo Launches Shapewear, EU Cracks Down on Fashion Waste

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MARCH 31, 2022 Adidas, Gucci and The Hundreds are among the brands building loyalty programmes around NFTs. In a bet that the shapewear market has room for another celebrity brand, Lizzo is launching her own label with Fabletics. By Rotation, a peer-to-peer fashion rental platform, has raised $3 million in seed funding. The EU has laid out plans to crack down on fashion's sustainability failings.

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TECHNOLOGY How Brands Are Using NFTs to Keep Customers Hooked By Marc Bain

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work. READ MORE

RETAIL Is There Room in the Shapewear Market After Skims? Lizzo Thinks So By Alexandra Mondalek

The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn't guarantee success. READ MORE

SUSTAINABILITY Fashion Brands Face EU Sustainability Crackdown By Sarah Kent The 27-member bloc outlined an ambitious policy strategy Wednesday that aims to curb the industry's environmental impact and address labour abuses. READ MORE

Rental Platform By Rotation Raises $3 Million READ MORE

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NEWS BRIEFS H&M Seen Posting First-Quarter Profit, Russia Clouds Outlook Jeweller Pandora Cuts Ties With Leading Industry Body Over Russia

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