Why Fashion Still Can’t Crack Rental

Cotton's Big DNA Test, Hainan's Pulling Power

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 9, 2022 Seasons' liquidation sale and Rent the Runway's sagging share price are the latest signs that fashion hasn't solved the high costs and uncertain payoff of renting out clothes. The technology exists to screen out Xinjiang cotton from fashion brands' supply chains, but obstacles remain to implementation. After pressing pause on her KKW Beauty brand last August, Kim Kardashian West is gearing up to launch a skin care brand with Coty this spring. Domestic duty-free shoppers will continue to flock to Hainan even after international travel resumes but there is much more to the Chinese island than meets the eye.

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RETAIL Why Fashion Still Hasn't Cracked Rental By Chavie Lieber and Cathaleen Chen

The recent shuttering of rental start-up Seasons highlights how logistics costs and uncertain cash flow have dimmed the prospects of a once-hot retail concept. READ MORE

TECHNOLOGY After Covid, PCR Tests Are Coming For Cotton By Marc Bain

The idea of being able to trace the cotton in a garment to its geographic source with a simple test is seductive and possible in theory. But making it a reality requires overcoming some big challenges. READ MORE

CHINA How to Tap Luxury's Hainan Opportunity By Zoe Suen

Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches. READ MORE

BEAUTY Kim Kardashian West's Coty-Backed Skin Care Line Set to Launch This Spring By Diana Pearl The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care. READ MORE

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NEWS BRIEFS Guess Activist Investor Calls For Removal of Marciano Brothers Coty's Revenue Disappoints on Covid Hit Report: Spanish Fashion Retailer Tendam Sees €2 Billion Valuation in IPO Russian Shoe Retailer Paolo Conte Files for Bankruptcy Swire Properties Sees Luxury Mall Revenue Grow Across China

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