Streetwear and NFTs: A Perfect Match

Lessons from LoveShackFancy's Meteoric Rise, Saint Laurent's Return to Paris Fashion Week

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, SEPTEMBER 15, 2021 The affinity between streetwear and NFTs is no coincidence: both are driven by hyped, limited-edition assets and a sense of community. LoveShackFancy's romantic, cottagecore-inspired styles have become a huge success with Gen-Z. Saint Laurent, the first major brand to leave organised fashion weeks in the spring of 2020, is returning to the Paris calendar with a show in its traditional primetime slot. Mytheresa is introducing a new model that will see it hold inventory from brands without buying it. Correction: Tuesday's newsletter misrepresented Inditex and H&M performance forecasts as actual results. The companies' latest sales figures are published today.

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TECHNOLOGY Why Streetwear and NFTs Are a Perfect Match By Marc Bain

Both trade in heavily hyped, limited-edition products that offer a sense of community. Fashion brands aiming to tap digital art take note. READ MORE

RETAIL Why Gen-Z Is Obsessed With LoveShackFancy By Chavie Lieber

The label's ruffle miniskirts and floral dresses are winning over young shoppers thanks to a business strategy that embraces wholesale and a brand voice that's unapologetically over-the-top. READ MORE

WORKPLACE & TALENT How to Find an Internship in Fashion By Sophie Soar BoF Careers launches a new series on how to start your career in fashion, with advice from industry experts, career coaches and those who have broken in. First up: finding an internship. READ MORE

Saint Laurent Back on Paris Schedule READ MORE

Mytheresa's New Model for Working With Brands READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

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The Power of Scent in Retail Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store and in experiential e-commerce, to increase engagement. For some partners, these fragrances are leveraged in events and exhibitions, uniting all brand experiences olfactorily. READ MORE

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