Livestreaming: How Brands Can Make It Work
| | | | | | | | Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. In a landscape full of content creators vying for screen time, it can be challenging for brands to add enough value or create the right kind of pull factor to coax viewers to a stream and compel them to engage in a meaningful way. In this latest case study, we examine the many factors that fashion and beauty brands should consider before creating, refining or revamping a livestream strategy; explaining how players can choose the best products for their broadcasts; as well as what to consider when enlisting a host and designing formats that keep audiences coming back to interact and shop. Created exclusively for BoF Professional members, case studies equip your team with in-depth analysis into trending business challenges and actionable insights on how to address them. Find out how your team can access our latest case study, at up to 40% off the individual rate.
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