Tuesday, January 26, 2021

Correction: The Unlikely Buyers of Tired Brands

Can Brands Collect Data Ethically?

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THE DAILY DIGEST

THE UPFRONT

Dear BoF Community, 

The new year has already brought plenty of upheaval to the retail landscape. In the UK, Boohoo has acquired department store chain Debenhams, while Asos is currently the frontrunner to buy Topshop. As Tamison O'Connor explains, it's not their stores, but their brand recognition, popular websites and massive customer databases that makes Debenhams and Topshop attractive to digital players. Elsewhere, brands are racing to stay ahead of a reckoning on how they collect and use consumer data. Alexandra Mondalek explains what a push for privacy means for digital marketing and how fashion brands can adapt. 

Brian Baskin, Deputy Editor 

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