Sunday, December 20, 2020

What's Next for Streetwear

THE DAILY DIGEST

THE UPFRONT

Dear BoF Community,

In the space of a month, two of streetwear's most popular brands sold at unicorn valuations. VF Corp.'s acquisition of Supreme and Moncler's purchase of Stone Island marked major bets by two fashion giants on the category's staying power. Both companies see potential to build global brands. But in fashion, being big and cool at the same time is a tricky balancing act. MC Nanda looks at what's in store for both streetwear labels and their new owners.

Brian Baskin, Deputy Editor

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