The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021.
Dear BoF Community,
In 2021, luxury companies will face a sector that's been fundamentally transformed.
LVMH's Tiffany mega-deal is moving ahead, putting one of jewellery's most recognizable brands in the hands of luxury's most well-funded group. After online sales surged 50 percent, luxury e-commerce players will now be fighting not to lose hard-won ground as stores reopen and travel resumes. And while many brands pledged to use the pandemic as a chance to do things differently, re-thinking fashion's "system" of showing, delivering and discounting collections, others have tried to forge ahead at their usual pace, insisting that the "system" works just fine. Before diving back into the race, take another look at how luxury's landscape changed this year. Happy holidays.
Robert Williams, Senior Europe Correspondent
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