Dear BoF Community,
This year will go down in history as one of the most challenging on record for the global fashion industry. While the economic uncertainty brought on by the pandemic is clouding the outlook for the year ahead for industry executives, they need to plan for a range of scenarios in order to make critical decisions to secure their future. Will the fashion industry rebound in 2021? Today, we reveal a sneak-peek into the next edition of The Business of Fashion and McKinsey & Company's annual report on The State of Fashion, in which we share new projections for how the sector's performance will shake out in the turbulent year ahead and outline the potential scenarios for recovery. Read this special early-access preview to find out how the industry will fare in the next phase of the crisis.
Stay tuned for the launch of the full State of Fashion 2021 at VOICES, BoF's annual gathering for big thinkers to be held from Dec 1-3, 2020. To participate in a live global workshop on The State of Fashion 2021 and take part in all the action at VOICES 2020, sign up to become a BoF Professional member today. For senior executives who want to go deeper, a VOICES 2020 Executive Pass will give you access to a special knowledge pack, including a physical copy of The State of Fashion 2021, bespoke networking opportunities and a more immersive VOICES experience. Sign up to purchase an Executive Pass here.
Imran Amed, Editor in Chief
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