Diversity in SEO, YouTube’s Monopoly, + Google Analytics 4 ⭐

Pro Snippet "Autumn naturally lends itself to meaningful reflection, and in this edition of the Moz Top 10, we have the chance to consider what kind of industry we want ours to be. Will it be a place of diversity, equity, and inclusion? Will we let monopolies increasingly isolate themselves in lonely places of power that exclude the rest of us? Where can we turn for good data to support how we make decisions in life and in business? Plant some deep seeds of intention this fall for a better spring to come." - Miriam Ellis, Local SEO SME, Moz What We're Reading:   Do Marketers Have a Responsibility to Support BLM? Nine marketers share personal thoughts on industry-level Black Lives Matter advocacy and allyship. Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences Sharing these vital statistics on systemic racism and overt and covert bias in the SEO workplace could be the starting point for real change. Study: Comparing the Data from 8 SEO Tools See which software yields the best data on linking root domains, organic rankings, and traffic estimates in this deep Search Engine Land review. DOJ antitrust suit: Google uses contracts, market power to neutralize rivals Greg Sterling offers balanced reporting on the state of the antitrust suit against Google, pointing to a long road ahead. YouTube Dominates Google Video in 2020 Speaking of monopoly, Dr. Pete Meyers's study of 2.1M searches finds YouTube hogging 94% of all page one video carousel results. Google Analytics 4: Ecommerce Guide For Google Tag Manager An exhaustive and actional companion guide to the official documentation on nascent GA4 and GTM capabilities. New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met Jennifer Slegg's excellent commentary on Google's latest version of guidance for their Quality Raters hints that "needs met" signals deserve your attention. The State of Local SEO: Experts Weigh in on Industry-Specific Tactics Vertical marketing tips from five local SEO leaders will help you create a more nuanced strategy for each client. 4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday Many GMB fields have value, but Joy Hawkins zooms in on the ones that can boost local rankings in this new Whiteboard Friday. Video: Mike Blumenthal on Google Maps Spam Resource Issues Mike Blumenthal predicts Google Maps to become the third largest search engine.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1100 2nd Ave, Suite 500  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.