How to Build a Customer-Centric Brand

LVMH-Tiffany Deal to Reshape Luxury Sector View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community, The retail apocalypse has humbled one iconic brand after another. And yet through it all, Urban Outfitters, which also owns Anthropologie and Free People, has continued to thrive. How has this one retailer maintained a strong bond with successive generations of customers? In BoF's latest Case Study, Lauren Sherman charts how a Philadelphia second-hand store grew into a global apparel and lifestyle empire, and what the rest of the fashion industry can learn from Urban's success in building a customer-centric brand.  Elsewhere, Robert Williams breaks down what the LVMH Tiffany deal means for the luxury sector and Casey Hall examines the real reason Louis Vuitton is launching a major exhibition in Wuhan. Plus, Tim Blanks talks to Dries Van Noten. Brian Baskin, News and Features Editor TODAY'S MUST READ Case Study How to Build a Customer-Centric Brand — Download the Case Study BY Lauren Sherman For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company's belief that the customer should define the product mix, not the merchant. TOP STORIES News & Analysis How the LVMH & Tiffany Deal Will Reshape Luxury BY Robert Williams The agreement, which knocks a modest $400 million off the original $16.2 billion price tag, ends weeks of corporate fighting and puts the French group in a position to be a dominant force in jewellery. Try BoF Professional for 30 days for $1/£1 JOIN China Decoded The Real Reason Louis Vuitton Is Launching Its Global Exhibition in Wuhan BY Casey Hall Choosing the epicentre of China's coronavirus outbreak to debut the brand's latest travelling exhibition may raise eyebrows but it's also a very smart move that reveals a lot about the luxury industry's post-pandemic playbook. Try BoF Professional for 30 days for $1/£1 JOIN Tim's Take Tim Blanks' Top Fashion Shows of All-Time: Umit Benan Autumn/Winter 2012, January 16, 2012 BY Tim Blanks BoF's editor-at-large travels back in time to January 2012, when the menswear designer made his stellar debut on the Milan runway, taking the suit back to its sartorial roots in the military. Podcasts The BoF Podcast: Dries Van Noten on Making Retail Meaningful in the Pandemic BY BoF Team BoF Editor-at-Large Tim Blanks speaks with the Belgian designer about his new community-centred art hub and why the clothing store could do with a makeover. Sponsored feature The Evolving Physical Retail Opportunity BY BoF Studio 'Essentially, we are allowing our partners to use the property space to serve their consumers and patrons in a safe, exciting and effective manner,' explains Meredith Darnall, Senior Vice President of Business Intelligence and Strategy at Brookfield Properties. IN OTHER NEWS Live Blog: European Lockdowns Put Luxury Recovery at Risk, LFW to Go Digital and Co-Ed Ralph Lauren Misses Revenue Estimates Tapestry Beats Sales Estimates on Strong China Demand Power Moves | Tapestry Names CEO, Shakeup at Levi Strauss DAILY DIGEST Fashion News from Around the Web 1 Brands Are Scrambling To Sell You Stuff Before the Election VOX 2 For Gen-Z, Thrifting Isn't Just a Way To Shop, It's a Lifestyle REFINERY29 3 Rimowa Makes Its Case for the Future of Travel THE FINANCIAL TIMES 4 Beauty Brands Were Quick To Tout Diversity, But the Commitment Was Short-Lived FAST COMPANY 5 Why Celebrities Are Wearing Hot Pink Suits THE NEW YORK TIMES FEATURED JOBS   Head Of Systems & IT Manolo Blahnik     London, United Kingdom   Senior Manager - Brand Strategy Banana Republic   San Francisco, United States   E-commerce Sales Support Internship - Richemont Richemont   Amsterdam, Netherlands View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom