The 10 Themes That Will Define Fashion in 2025

Shein's IPO Prospects, What Crypto's Comeback Means for Luxury Watches

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JANUARY 2, 2025 What fashion executives should expect with an uncertain and volatile year ahead. Shein's IPO has been mired in controversy. Is 2025 the year it makes it? A rally in cryptocurrencies has raised hopes for a rebound in luxury watch sales.

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NEWS & ANALYSIS The 10 Themes That Will Define the Fashion Agenda in the Year Ahead By BoF Insights and McKinsey & Company

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year. READ MORE

RETAIL Will Shein's IPO Make it in 2025? By Sarah Kent

The ultra-fast-fashion giant could be London's biggest listing in years, but controversies around the company's business practices and links to China are dragging on the process. READ MORE

TECHNOLOGY Will Luxury Watches See a Crypto-Fuelled Comeback? By Marc Bain

Bitcoin's record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren't who they used to be. READ MORE

Inside Luxury's Broken Audit System READ MORE

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The State of Fashion 2025 by McKinsey & Company and BoF Insights Fashion executives are feeling pessimistic about 2025. A long-expected post-Covid spending slowdown has arrived, while geopolitical tensions remain high. But there are still pockets of opportunity in promising new markets, in underserved customer groups and at new frontiers in customer experience, powered by artificial intelligence. Download The State of Fashion 2025 now to explore the 10 themes that will define the industry in the year ahead. DOWNLOAD NOW

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