THE BUZZ: BOOT UP — The new legislative session started just two days ago, but California Democrats are already brimming with new ways to push Big Tech’s buttons. Lawmakers have introduced at least a half-dozen bills this week ranging from social media warning labels to new protections against deepfakes. Most are placeholder measures with scant details, but the message they’re sending is clear: Sacramento is prepping for another whirlwind year at the forefront of national fights over digital safety and privacy. Here’s a snapshot of what lawmakers have proposed so far: Online safety protections: The headliner here is a bill from Assemblymember Rebecca Bauer-Kahan that would require social media platforms to display labels warning users of the technology’s mental health risks. "The mental health impacts of social media — particularly for children — have reached alarming rates that we can not afford to ignore,” Bauer-Kahan told Playbook. The Bay Area Democrat’s proposal appears similar to legislation Attorney General Rob Bonta teased in September. Bonta told the San Francisco Chronicle that he envisioned warning labels taking the form of a pop-up window that would appear whenever someone in California opens a social media platform. The idea picked up wide bipartisan support after U.S. Surgeon General Vivek Murthy first endorsed health warning labels for social platforms in June. But don’t expect the bill to sail through: Tech companies have fiercely opposed past efforts to regulate their platforms. You don’t need to explain that to Assemblymember Josh Lowenthal, who’s back for another go at legislation that would fine social media companies found to have negligently harmed kids. Lowenthal, a Long Beach Democrat, pulled the plug on his effort last session after it was watered down in Senate Appropriations Committee amid pushback from Big Tech. He’s still fleshing out the details, but told Playbook “the meat of the bill remains the same.” “I’m convinced it’s a better outcome for big tech than other draconian measures being implemented,” Lowenthal said in a text message, referencing a recently passed Australian law that bans kids under 16 from accessing social media. Regulations for AI and deepfakes: Two state senators have put forward legislation aimed at taking action on AI. The first, from state Sen. Jerry McNerney, is a placeholder bill that’s still light on details. The Stockton Democrat and former congressmember was at the forefront of AI regulations during his time in Washington, and he previously told Playbook that AI was his top legislative priority heading into 2025. Another bill from state Sen. Angelique Ashby would clarify legal protections for people whose likeness is digitally replicated using AI and shared without their consent. Ashby told Playbook her legislation is inspired by high-profile incidents like explicit, deepfaked photos of Taylor Swift that circulated online earlier this year, but her intent is to ensure “everyday people” can seek recourse when someone uses AI to falsify their image or voice. “This sort of vagueness in the law really has created an ability for people to create sex-related content harmful to women,” Ashby said. “I don’t think that’s right, and I want to make sure it’s clear California law allows them to protect themselves.” Abortion rights: Bauer-Kahan is once again out to protect health care data with a new bill that would prevent data brokers and out-of-state law enforcement from accessing information about patients seeking an abortion. Her legislation is still under construction, but the first draft indicates she plans to crack down on medical research requested by states with stringent anti-abortion laws and groups that collect location data from people who visit abortion clinics. She called the bill a “proactive step” to ensure “private, personal health decisions are not prosecuted or subjected to harm” in a statement. GOOD MORNING. Happy Wednesday. Thanks for waking up with Playbook. You can text us at 916-562-0685 — save it as “CA Playbook” in your contacts. Or drop us a line at dgardiner@politico.com and tkatzenberger@politico.com, or on X — @DustinGardiner and @TylerKatzen. WHERE’S GAVIN? Nothing official announced.
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