THE BUZZ: HOLD UP — Gov. Gavin Newsom is using Elon Musk's flip flopping on pulling his business interests out of California to call out an inconvenient truth. The tech titan’s unfulfilled threats show how dependent he is on the Golden State and the prowess of its tech industry. “California — the world’s 5th largest economy — is the global leader in innovation and technology thanks to our robust, global economy and diverse talent pool of creators and doers,” Newsom spokesperson Brandon Richardson said in a statement Thursday. “We’re glad Elon agrees.” The news this week that Musk is opening a new office in San Francisco — a city he has described as “the end of civilization” — renewed skepticism around his halfhearted ultimatums to move various company operations out of California. Musk’s artificial intelligence company, xAI, will take over the space in the Mission District formerly occupied by competitor OpenAI. That’s a marked difference from this summer, when Musk declared that California’s decision to ban school districts from outing trans kids was “the last straw” and announced he would move both social media platform X and rocket maker SpaceX to Texas. Newsom’s office on Thursday pointed out that, rather than go to Austin, Musk has relocated San Francisco-based X employees about 30 miles south, to Palo Alto. SpaceX earlier this year doubled its footprint in the Port of Long Beach, and recently announced it would move its Dragon spacecraft splashdowns from the coast of Florida to the West Coast. Since his latest threats to leave this summer, Musk has continued to lambast California and San Francisco, describing them as emblematic of how the left can ruin society and using them as a battering ram against the Harris/Walz campaign. “The outcome of the woke mind virus is very clear if you walk around the streets of downtown San Francisco,” he said on a recent podcast. Newsom has grown increasingly frustrated with the Tesla CEO, a longtime fixture in California’s green energy landscape and — dare we say — an occasional pal. Musk for years has sparred with state and local officials over Covid precautions and labor laws, but his rhetoric has grown remarkably more political and conspiratorial recently, especially following his takeover of Twitter. Now, instead of just criticizing California’s laws, his behavior has become a source of inspiration for them. Musk’s sharing of a viral deepfake ad of Kamala Harris led to Newsom signing a set of bills that would crack down on the use of AI-generated political material. That law was quickly challenged in court, and on Wednesday a judge temporarily blocked its enforcement. As Musk’s pattern shows, his bold proclamations about moving all of his companies to Texas have often been hollow. Newsom has responded to that trend more subtly in the past, as his GoBiz office touted Tesla factory openings and job creation. Now, as Musk embraces the role of right-wing provocateur, expect the governor to fact check him more publicly. GOOD MORNING. Happy Friday. Thanks for waking up with Playbook. You can text us at 916-562-0685 — save it as “CA Playbook” in your contacts. Or drop us a line at lkorte@politico.com and dgardiner@politico.com, or on X — @DustinGardiner and @Lara_Korte. WHERE’S GAVIN? Holding a virtual press conference at 11 a.m. on homelessness encampments and accountability measures. You can livestream it on his YouTube channel.
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