Alberta Ferretti Steps Down; The Debrief: Why Do So Many Menswear Brands Look the Same?
WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, SEPTEMBER 25, 2024 | | | |
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| | By Brian Baskin, Malique Morris and Lei Takanashi | | |
| W Hotels' Lessons in Luxury's Evolution to Meet Global Consumer Expectations | To meet the expectations of today's luxury consumer, W Hotels is expanding its cultural programming and collaborating with fashion brands, musicians and artists — each authentically aligned to all global locations. The brand evolution is well-timed: global travel has bounced back, with 2024 being the first year since the outbreak of Covid-19 that global travel flows are expected to surpass pre-pandemic levels, according to The State of Fashion 2024 report. "We know that this customer or target audience [...] doesn't want to be served up a beautiful marketing campaign if it doesn't correspond to the experience — they can see through it," George Fleck, senior vice president and global brand leader of W Hotels, told BoF. Discover more insights on how W Hotels is evolving its brand and service to match elevating consumer expectations here. | | |
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