Accelerate Your Brand's Growth
Dear Reader, Do your customers truly perceive your brand as unique in a crowded fashion and beauty marketplace? To answer this question for its clients, BoF Insights, The Business of Fashion's advisory team, regularly measures the strength of a brand's identity versus competitors by surveying unique and proprietary audience panels — for example, high-net-worth individuals, cultural insiders and Gen Z customers — to deeply understand the panels' perceptions of a given brand relative to its competitors. Our approach lets us identify the brand attributes that resonate with customers over the long-term, enabling our clients to evolve their marketing and communication strategies. |
Through analyses like this one, we answer priority questions for clients such as: - What are the associations tied to your brand relative to your competitors — overall and across regions and demographics?
- Where does your brand lead in associations, and where does it lag?
- How should your brand refine its brand, marketing and communication strategies to best align with your customers and stand out from your competitors?
To learn more about how BoF Insights can support your brand to stand out and succeed, please reach out to our team. Best regards, Rahul Malik Chief Growth Officer & Head of BoF Insights The Business of Fashion |
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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