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How the Korean Resale Market Is Evolving

In the first edition of Bunjang's 'Korean Luxury Resale Report,' the re-commerce platform examines the exponential growth of the secondhand market in the region and the defining trends to know now.

"Our strategies have centred around those key consumer shifts we have been seeing — the growing importance of immediate accessibility, reasonable prices and, crucially, sustainability. We view this as a new culture that we need to not only be a part of, but also work proactively to build this culture and drive widespread adoption," Bunjang CEO Jaewha Choi previously told BoF.

Now, BoF shares extracts from Bunjang's report, distilling five distinct themes that will define the success of luxury resale in the region.

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