Dear Reader, The notion that there are wholesale brands and direct-to-consumer brands is dying. Digitally native start-ups like Glossier are embracing wholesale to expand their reach, while legacy labels like Levi's are looking to drive more sales in their directly owned stores and sites. Most brands now realise they can't rely exclusively on DTC or wholesale but need both to thrive. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each. But striking the right balance can be difficult even for the most successful players.
In our latest case study, "How Brands Can Balance DTC and Wholesale," BoF's Malique Morris breaks down how emerging and established brands can ensure that each channel is contributing to overall sales and profit growth without cannibalising one another.
To learn more, download the full case study now. |
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