See Who Topped BoF's New Ranking
Dear Reader, Yesterday, BoF Insights launched the second volume of The BoF Brand Magic Index, powered by Quilt.AI, which uses cutting-edge AI technology to reveal the fashion industry's most powerful brands. The Index's proprietary AI models assess how effective brands are in finding alignment, creating engagement and driving intent with customers, making it the industry's most rigorous and comprehensive brand measurement tool. Volume 2 of The BoF Brand Magic Index measures global performance between October 2023 and March 2024 across 70,000+ posts from Instagram, TikTok and YouTube and millions of search results from Google and Baidu. Find out which brands topped our ranking by downloading a sample of the report now or sign up for an Executive membership to access the full version of the report, which includes deep dives for all 50 brands. |
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BoF Insights works directly with brands on bespoke engagements to measure their Brand Magic in detail and over time. Contact our team at insights@businessoffashion.com to learn more about how we can support your company. |
The Fashion Industry's Most Magical Brands |
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| Dior cultivates a well-versed brand image of dreamy glamour and couture excellence that is clearly understood and desired by its customers. It is the only brand to rank in the top 10 across all three metrics, placing 1st in Alignment, 7th in Engagement and 5th in Intent. |
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| Louis Vuitton (Ranked 2nd) |
Louis Vuitton has benefitted from appointing Pharrell Williams as its Men's creative director, using Williams' influence as a cultural multihyphenate to bring virality to its collections and activations. It ranks 15th in Alignment but 3rd in Engagement and 1st — by quite some margin — in Intent. |
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| Louis Vuitton (Ranked 2nd) |
Louis Vuitton has benefitted from appointing Pharrell Williams as its Men's creative director, using Williams' influence as a cultural multihyphenate to bring virality to its collections and activations. It ranks 15th in Alignment but 3rd in Engagement and 1st — by quite some margin — in Intent. |
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| Versace has been revitalising its online communication strategy after wiping its social media pages to start afresh under new leadership. The result seems to be resonating with customers, who are playing back the brand's bold identity. The brand ranks 10th in Alignment, 4th in Engagement and 14th in Intent. |
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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